Woman's Day Video | School Activities, Sports & Lectures

Woman's Day is a women's magazine that covers such topics as homemaking, food, nutrition, physical fitness, physical attractiveness, and fashion. The print edition is one of the Seven Sisters magazines. The US edition began publishing in 1931 as a free A&P in-store menu/recipe planner, calculated to make customers buy more by giving them meal ideas in an easy-to-read format available inside...  MORE

Woman's Day is a women's magazine that covers such topics as homemaking, food, nutrition, physical fitness, physical attractiveness, and fashion. The print edition is one of the Seven Sisters magazines. The US edition began publishing in 1931 as a free A&P in-store menu/recipe planner, calculated to make customers buy more by giving them meal ideas in an easy-to-read format available inside A&P grocery stores. Following the 1936 opening of A&P's first modern supermarket, A&P expanded Woman's Day in 1937 through a wholly owned subsidiary, the Stores Publishing Company. Selling for two cents a copy. the magazine featured articles on childcare, crafts, food preparation and cooking, home decoration, needlework and health, plus a revival of cartoonist Walter Hoban's Jerry on the Job comic strip in a 1939 Grape-Nuts ad campaign. Sold exclusively in A&P stores, Woman's Day had a circulation of 3,000,000 by 1944. This had reached 4,000,000 by the time A&P sold the magazine to Fawcett Publications in 1958. By 1965, Woman's Day had climbed to a circulation of 6,500,000. In a mid-1960s appeal to Madison Avenue, an ad for Woman's Day showed a friendly pharmacist named I.A. Morse next to copy that claimed: LESS