Watch White Video

White is the color of fresh milk and snow. It is the color the human eye sees when it looks at light which contains all the wavelengths of the visible spectrum, at full brightness and without absorption. It does not have any hue. As a symbol, white is the opposite of black, and often represents light in contrast with darkness. According to surveys in Europe and the United States, white is the...  MORE

White is the color of fresh milk and snow. It is the color the human eye sees when it looks at light which contains all the wavelengths of the visible spectrum, at full brightness and without absorption. It does not have any hue. As a symbol, white is the opposite of black, and often represents light in contrast with darkness. According to surveys in Europe and the United States, white is the color most often associated with innocence, perfection, the good, honesty, cleanliness, the beginning, the new, neutrality, lightness, and exactitude. LESS