YouTube Streaming London 2012 Olympics A Global Branding Moment Video
YouTube is streaming 3500 hours of 10 separate live channels of the London 2012 Olympics in the United States, via NBCOlympics.com, and to 64 countries in Sub-Saharan Africa and Asia, including Ghana, Kenya, India, Malaysia and Singapore. The huge effort by the Google unit, which ingests the feeds from the International Olympic Committee and encodes them for global distribution, has not been created as a money-making effort, but as a "branding moment," says Lee Hunter.
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