YouTube Expects Half Of Ad Spending To Be Cost Per View By 2015 Video

The conventional means of charging for online video on a cost per thousand impressions (CPM) for video ad is quickly changing. By 2015, half of video ads will be charged on a cost per view basis, meaning advertisers will only pay for ads which are somehow opted-in or interacted with, says Baljeet Singh, head of advertising at YouTube in this interview with Beet.TV. For the past 12 months, YouTube has been implementing the cost per view initiative with its skippable video ad units.