"Voting Off" Shows Are Top Social TV Performers Video

Optimedia uses it own research, as well as data from Nielsen Media Research's NTI database, comScore's Media Metrix and Twitalyzer, Google Trends and a host of other analytics to evaluate programs based on audience delivery, involvement and advocacy. In this interview, Greg Kahn explains social TV's subsequent evolution from a means to drive viewership offline to a cross platform focused delivery across mobile and table devices.