SundaySky Personalizes Video, Ads For Brands Such As AT&T, Office Depot Video

Software provider SundaySky is aiming to capitalize on the push into personalized ads with its tools for delivering tailored video to specific online users, explains the company's president and chief revenue officer, Jim Dicso. SundaySky's SmartVideo enable retargeted video ads as well as personalized informational videos. Both types of video draw from data to create the video automatically at mass scale and personalize it for the user, based on their most recent online actions and behavior.