My Damn Channel Preps For YouTube Originals Launch Video

Digital programmer My Damn Channel is slated to launch an originals channel with YouTube in a few weeks as part of YouTube's new content programmer initiative, said Rob Barnett, CEO of My Damn Channel, in an interview with Beet.TV at CES. So far, 2012 is shaping up to be a strong year for online video with brands and marketers returning with bigger business and repeat spending in online video, he said. What's more, distributors are starting to pay more for original programming.