Lovedrug - "Dinosaur": SXSW 2012 Showcasing Artist Video

Lovedrug - "Dinosaur": SXSW 2012 Showcasing Artist Out with the new, in with the old - that was the recording methodology behind Ohio alt-rockers Lovedrug\'s new full-length album WILD BLOOD. Having spent all of 2010 focused on writing new material, pausing only to play SXSW and hone songs on a couple headlining stints, the highly regarded live group sought to capture their truest essence by reverting to the classic style of live studio recording. \"We felt there was a certain energy to these songs that would be lost if we reduced the process to the typical modern method of tracking one part at a time," says Michael. \"We definitely needed to capture the energy and emotion in these songs live because that\'s how we formed them,' Jeremy elaborates. 'Some we recorded just as we wrote them, others were refined on tour, but all of them were written as a band and we needed to preserve that vibrancy.\" The band found the perfect recording partner in producer Paul Moak, whose Nashville studio provided an ideal setting for live recording while simultaneously retaining the integrity of studio qualities. Unlike previous albums, the band set up together in one grand room with the actual signals from their various amps isolated from the drums and each other. The band played together live, often running through a song 4 or 5 times as in a rehearsal, oblivious as to whether the 2" analog tape was running. Often surprised when Moak would come over the talk-back with "ok, we got it", the band was able to stay in the moment together. The ... From: sxsw Views: 11 1 ratings Time: 04:18 More in Music