Facebook Fanbase Inspires MTV's New Marketing Campaign Video
The aim, to reach the million benchmark and grow the audience. So began a year long campaign to engage the fans, during the show's off-season. Using Facebook and other popular social platforms such as Tumblr, the teams worked to incentivise fans with fresh content. The results: over 87 million impressions, while the show was off-the-air, she says MTV has used the same strategy with its teen drama, Akward, growing its Facebook fans by 76 percent, off-season.