CBS Interactive Readies Three-Day Grammy Build-Up Video

CBS is kicking off a robust slate of pre-Grammys programming online starting on Friday February 10 for the three days leading up to the music industry awards night on Sunday February 12, said Marc Deveboise, Senior VP and General Manager at CBS Interactive during an interview with Beet.TV CBS has signed on Target and GM as the lead sponsors for the extended online coverage prior to the event. CBS is also offering a Grammys mobile app for iPhones, iPads and Android devices.