Gleason Group designed a communication strategy that emphasized message as well as relationship and effectively positioned this organization to contribute to the work of restoring Fresno’s most challenged neighborhood. It is a strategy that required bringing the talent within impoverished communities to the fore, while illuminating the need to address the poverty within. The growing movement has gone beyond the “teach them to fish and they’ll fish for a lifetime” idea to the more insightful question, “Who owns the pond?”
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