Branded Sponsorship With Stephen Colbert Drives Social Buzz For Wheat Thins, MediaVest's Amanda Rich Video

Branded Sponsorship with Stephen Colbert Drives Social Buzz for Wheat Thins, MediaVest's Amanda Rich Stephen Colbert's on-air routine taking Wheat Thins and its advertising memo to task in a branded sponsorship earlier this year was deliberate, says Amanda Richman, President of Digital at MediaVest, in interview with Beet.TV.We caught up with her at the Ad Age Social TV conference last week to discuss the Colbert-Kraft Food sponsorship. She says that it generated mega buzz as the host poked fun at the bran...