Adap.Tv Aims To Simplify Video Ad Buys With App Center Video

With the hundreds of video ad vendors offering services for publishers and ad buyers, online video technology provider Adap.TV recently launched its App Center to give buyers a one-stop shop for trafficking a buy. We caught up with Adap.TV Co-founder Teg Grenager for details on how the App Center works. "You can find a lot of vendors under one roof...you should be able to do very precise targeting, very precise measurement," Grenager says in this video interview.