Scrabble is a word game in which two to four players score points by placing tiles, each bearing a single letter, onto a gameboard which is divided into a 15×15 grid of squares. The tiles must form words which, in crossword fashion, flow left to right in rows or downwards in columns. The words... MORE
Scrabble is a word game in which two to four players score points by placing tiles, each bearing a single letter, onto a gameboard which is divided into a 15×15 grid of squares. The tiles must form words which, in crossword fashion, flow left to right in rows or downwards in columns. The words must be defined in a standard dictionary. Specified reference works provide a list of officially permissible words. The name Scrabble is a trademark of Hasbro, Inc. in the United States and Canada and has been sold by Hasbro's Parker Brothers division since 1999; prior to 1999 it was sold as a Milton Bradley game. Outside the United States and Canada, Scrabble is a trademark of Mattel. The game is sold in 121 countries and is available in 29 languages; approximately 150 million sets have been sold worldwide and roughly one-third of American homes have a Scrabble set. LESS
via www.itsartmag.com Scrabble campaign Hula - Sumo - Yoga Different words accidentally encounter during a Scrabble game, giving by chance birth to a world as unexpected as enchanting. Everything spots have been executed by different illustrators, in order to come out with the best diversity in the possibilities offered by SCRABBLE. Credits: Title: THE BEAUTIFUL WORD Advertiser/Client: MATTEL Product/Service: SCRABBLE Agency: OGILVY & MATHER, Paris Country: FRANCE Credit Details: Chris Garbutt Executive: Creative Director Ogilvy and Mather Arnaud Vanhelle: Copy Writer Ogilvy and Mather Benjamin Bregeault: Copy Writer Ogilvy and Mather Mihnea Gheorghiu: Copy Writer Antoaneta Metchanova: Art Director Ogilvy and Mather Alex Daff: Art Director Najin Ha: Art Director Ogilvy and Mather Benoit de Fleurian: Managing Director Ogilvy and Mather Marie-Charlotte Lafront: Group Director Ogilvy and Mather Herve Parizot: President Mattel Arnaud Roland Gosselin: Marketing Director Mattel
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