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Design for the Ripple Effect: How Small Acts Lead to Big Change Dr. Jennifer Aaker, General Atlantic Professor of Marketing at the Stanford Graduate School of Business, tells the inspirational story of Sameer Bhatia and Vinay Chakravarthy, two friends who were diagnosed with leukemia. Their mutual friends were spurred to act and through social media started a movement for South Asian leukemia patients everywhere. Dr. Aaker explains how happiness was created through what on the surface was a sad event. This clip is an excerpt from a May 24, 2010 talk entitled Happiness is Miserable: Here's Why. The talk was sponsored by the Stanford Professional Women's Group in the Stanford Alumni Association. Stanford University: www.stanford.edu Stanford Alumni Association: www.stanfordalumni.org Stanford Professional Women: www.stanfordwomen.org Stanford University Channel on YouTube: www.youtube.com From: StanfordUniversity Views: 4653 63 ratings Time: 07:52 More in Education