Paula Scher Video | Celebrity Interview and Paparazzi

Paula Scher, born October 6, 1948 in Washington, DC., is an American graphic designer, illustrator, painter and art educator in design, and the first female principal at Pentagram, which she joined in 1991. Scher creates images that speaks to an audience with emotional impact and appeal and the images she has created have become visually identical with the culture of New York City. She has developed brand and identity systems, promotional materials, packaging, environmental graphics, and publication designs for a range of clients. She is the 16th recipient of the School of Visual Art's... MORE

Paula Scher, born October 6, 1948 in Washington, DC., is an American graphic designer, illustrator, painter and art educator in design, and the first female principal at Pentagram, which she joined in 1991. Scher creates images that speaks to an audience with emotional impact and appeal and the images she has created have become visually identical with the culture of New York City. She has developed brand and identity systems, promotional materials, packaging, environmental graphics, and publication designs for a range of clients. She is the 16th recipient of the School of Visual Art's Masters Series Award and an exhibition of Scher’s work can be seen at the Visual Arts Museum & School of Visual Arts, which ties in with her book, Make it Bigger. Paula Scher studied at the Tyler School of Art, Elkins, Pennsylvania and earned a Bachelor of Fine Arts in 1970. Paula Scher moved to New York City and took her first job as a layout artist for Random House children's book division. In 1972, she was hired on at CBS Records to the advertising and promotions department. After a year, she left CBS Records to pursue a more creative endeavor at a competing label, Atlantic Records, where she LESS