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NBCUniversal Media, LLC is an American media and entertainment company engaged in the production and marketing of entertainment, news, and information products and services to a global customer base. The company owns and operates American television networks, numerous cable channels, and a group of local stations in the United States, as well as motion picture companies, several television... MORE NBCUniversal Media, LLC is an American media and entertainment company engaged in the production and marketing of entertainment, news, and information products and services to a global customer base. The company owns and operates American television networks, numerous cable channels, and a group of local stations in the United States, as well as motion picture companies, several television production companies, and branded theme parks. NBC Universal was formed in August 2004 by the merger of General Electric's NBC with Vivendi's Vivendi Universal Entertainment. GE and US cable TV operator Comcast announced a buyout agreement for the company on December 3, 2009. Following regulatory approvals, the transaction completed on January 28, 2011. Comcast subsequently owned 51% of NBC Universal while GE owned 49%. Comcast intended to buy out the rest of GE's stake over the following seven years, but nothing happened until February 12, 2013, when Comcast announced its intention to complete the purchase all at once and assume 100% ownership of the company by the end of March. The deal was finalized on March 19, 2013. LESS |
NBC's Vivian Schiller: "Platform Agnosticism Is Co... |
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VIEQUES, PR - The concept of "platform agnosticism" the notion that legacy media companies must have their content on all digital outlets is "completely wrong" says NBC News Chief Digital Officer Vivian Schiller in this session excerpt from the Beet.TV Executive Retreat. The former General Manager of the NYTimes.com and CEO of NPR says that legacy media companies need to craft an experience around their brand.
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