Margaret Heffernan Video | Interviews

Margaret Heffernan

Margaret Heffernan (born 1955) is an international businesswoman and writer. She is the author of three books: The Naked Truth: A Working Woman’s Manifesto about Business and What Really Matters, How She Does It (published in paperback as Women on Top) and Willful Blindness: Why We Ignore the Obvious at our Peril (ISBN 978-0802719980). Heffernan’s articles on business leadership, entrepreneurship and innovation have appeared in Fast Company, Huffington Post, BNet, Real Business, Reader’s Digest and London Business School’s Strategy Review. Heffernan speaks to corporations,... MORE

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The dirty secret is that American companies are pouring more money than ever into their businesses, but their return on assets is a fraction of what it was almost fifty years ago. Productivity is down, while burnout, exhaustion, and cynicism are on the rise. Why are companies so much less productive than they used to be...and how do you make the most out of your business? Author and BNET blogger Margaret Heffernan joins us to explain the problem and how to overcome it.

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