Born: June 11, 1894, Shizuoka
Died: March 27, 1952 (age 57), Toyota
Biography: Kiichiro Toyoda was a Japanese entrepreneur and the son of Toyoda Loom Works founder Sakichi Toyoda. His decision to take Toyoda Loom Works into automobile manufacturing would create what would eventually become Toyota Motor Corporation, the world's largest automobile manufacturer.
It's becoming more and more clear that Akio Toyoda is serious about improving the image of Lexus--quite literally. The sprightly F Sport models in the Lexus lineup are engaging to drive, and seem to enjoy being flung around a canyon road or even a race track. Toyoda seems set on keeping Toyota brands moving forward, but doing so through a lineup that is as engaging as it is well made.
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