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Ali Joone is the founder and half-owner (other owner is Samantha Lewis) of the American pornographic movie studio Digital Playground. Joone founded the Digital Playground company in 1993, initially making adult CD-ROM computer games. Commenting on the transition of the pornography industry from the underground economy to mainstream corporate acceptance, the company's founder said: "I look at the porn business where Vegas and gambling was in the 70's… Vegas was still mob-owned and they were making the transition between these small groups of people to being corporate owned… I feel the... MORE

Ali Joone is the founder and half-owner (other owner is Samantha Lewis) of the American pornographic movie studio Digital Playground. Joone founded the Digital Playground company in 1993, initially making adult CD-ROM computer games. Commenting on the transition of the pornography industry from the underground economy to mainstream corporate acceptance, the company's founder said: "I look at the porn business where Vegas and gambling was in the 70's… Vegas was still mob-owned and they were making the transition between these small groups of people to being corporate owned… I feel the same exact thing is going to happen with adult". Joone is considered a "ground-breaker" in the world of interactive adult technology, introducing the Virtual Sex line of DVDs, in which the viewer can "command" a famous pornographic actress by selecting from a menu of explicit scenes. The first film in the series was released in 1998. In the series the actress looks directly at the camera, and appears to talk directly to the viewer. According to Joone, "It's the closest you'll ever get to having sex with our girls without really having sex with them". Joone has directed the highly successful LESS