Watch Gary Nelson Videos

Gary Nelson (born 1934 in Los Angeles, California ) is an American television and film director. He has directed many well-known television series, including Gunsmoke, The Patty Duke Show, Gilligan's Island and Happy Days among dozens of others. In addition, Nelson has directed five films, including two for Walt Disney Pictures. In 1978, Nelson was nominated for an Emmy for Outstanding Directoral Achievement for Washington: Behind Closed Doors. He is still married to actress Judi Meredith and has two sons. Nelson has semi-retired, but continues to occasionally teach at the University of... MORE

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Gary Nelson Videos

Gary Nelson, Organic

Gary Nelson, Organic Wednesday, August 13, 2008 Broadcast Ads Should Drive Consumers Online, Says Organic's Creative Director The digital brand experience should be an advertiser's first thought, not an afterthought, according to Organic digital ad agency Creative Director Gary Nelson. An online brand experience should be viewed as a product unto itself--one that can be advertised by broadcast media. The "Now What?" campaign for State Farm is one of the few already taking this approach. The television commercials advertise the online destination nowwhat.com and don't once mention State Farm itself. I've posted one of the ads below. The movement toward this kind of approach has been "remarkably slow," Nelson says. Once advertisers realize consumers will spend much more time with a digital experience than with other forms of advertising, he believes that more channels will start funneling consumers toward that experience. --Kelsey Blodget, Associate Producer www.beet.tv From: BeetTV Views: 625 1 ratings Time: 02:57 More in Science & Technology