Watch Environmentally Friendly Video

Environmentally friendly are ambiguous terms used to refer to goods and services, laws, guidelines and policies claimed to inflict reduced, minimal, or no harm at all, upon ecosystems or the environment. Companies sometimes use these terms to make environmental marketing claims when promoting goods and services, for example with eco-labels. Doing so is sometimes referred to as greenwashing....  MORE

Environmentally friendly are ambiguous terms used to refer to goods and services, laws, guidelines and policies claimed to inflict reduced, minimal, or no harm at all, upon ecosystems or the environment. Companies sometimes use these terms to make environmental marketing claims when promoting goods and services, for example with eco-labels. Doing so is sometimes referred to as greenwashing. The International Organization for Standardization has developed ISO 14020 and ISO 14024 to establish principles and procedures for environmental labels and declarations that certifiers and eco-labellers should follow. In particular, these standards relate to the avoidance of financial conflicts of interest, the use of sound scientific methods and accepted test procedures, and openness and transparency in the setting of standards. LESS