Buick, formally the Buick Motor Division, is a brand of automobiles manufactured by General Motors. For much of its existence in the North American market, Buick has been marketed as a premium automobile brand, selling entry-level luxury vehicles positioned above its mainstream GM stablemate... MORE
Buick, formally the Buick Motor Division, is a brand of automobiles manufactured by General Motors. For much of its existence in the North American market, Buick has been marketed as a premium automobile brand, selling entry-level luxury vehicles positioned above its mainstream GM stablemate Chevrolet, and below the flagship Cadillac division. Buick's elegance and luxury is particularly evident when they applied generous quantities of faux wood trim both in the interior and exterior of early 1990s models such as the Roadmaster. Buick holds the distinction of being the oldest active American marque of automobile, and the original Buick Motor Company was a cornerstone of the establishment of General Motors in 1908. Before the establishment of General Motors, GM founder William C. Durant previously served as Buick's general manager, while his friend Louis Chevrolet worked as a racing driver for Buick and later learned automotive design working there. Since the discontinuation of Saturn in 2009, GM has positioned Buick to be an analogue to its German Opel brand, sharing models and development. Buick-branded vehicles are sold in the United States, Canada, Mexico, and China. Buick sold 1,032,331 vehicles worldwide in calendar year 2013, a record for the brand. LESS
Buick may have a reputation for squareness, but it's getting hip to the latest in-car mobile technology. The announcement was made at the 2014 DENT Conference that the brand known for geriatric customers will join Chevrolet and Cadillac as the third General Motors brand to offer 4G LTE connectivity. The system--known as OnStar 4G LTE--will give equipped cars a Wi-Fi hotspot that opens up numerous infotainment possibilities. Buick also plans to launch a Vehicle Health app, which will provide diagnostic data and allow owners to schedule maintenance. In the U.S. and Canada, at least, AT&T; will be the service provider, as it is with the other GM brands. Buick will offer 4G LTE on the 2015 Encore, LaCrosse, Regal, and Verano.
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